El Kwang of Biz Events Asia has been appointed co-chairperson of the SACEOS Marketing Communications Committee, alongside a newly-minted committee to realign and rejuvenate the Association’s outreach and engagement with the business events industry.
Customers are most drawn to content that has their experience at heart. How your brand is communicating with your target audience is crucial as part of your competitive customer acquisition strategy.
Like marketing, the function of communication has traditionally been viewed as the “necessary evil” in expenditure.
Biz Events Asia brings you insights on the importance and effectiveness of good communication strategies.
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Isn’t it time to realise that the world will end if this industry does not support the media that works for them!