More than 70 international event planners descend on Hong Kong earlier this month for the annual MICE Agent Awards Trip, organised by Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board.
The five-day familiarisation trip (March 13-18) saw agents from Mainland China, India, Indonesia and South Korea participate in a business exchange with local suppliers, a scavenger hunt at Old Town Central, and an experience on board World Dream, the first-ever cruise ship christened in Hong Kong at Kai Tak Cruise Terminal. The trip concluded with a dramatic awards ceremony at Ocean Park Hong Kong.
Hong Kong Tourism Board general manager, MICE and Cruise Division, Kenneth Wong, said:
“On top of the strong momentum in 2016, last year, Hong Kong saw 1.9 per cent growth in overnight MICE arrivals, performance of the Meeting and Incentive (M&I) segment was particularly strong, with a double-digit 14.1 per cent growth contributed by long haul, short haul and Mainland China markets; and South Korea even saw a staggering 50.6% growth in M&I arrivals.
“Agency partners contributed tremendously and we would like to express our greatest appreciation through an excitement-filled ceremony and itinerary, as well as to showcase Hong Kong is a rewarding experience itself.”
In 2018 Wong said MEHK is also targeting Thailand as a potential growth market for meeting and incentive business. “To further tap market potential in the Southeast Asia region, we have identified Thailand as a strategic M&I market and will be adding [Thailand] into the 2018/19 programme,” he said.