Analysis Hong Kong Updates

Hong Kong sees boost in MICE arrivals

More than 70 international event planners descend on Hong Kong earlier this month for the annual MICE Agent Awards Trip, organised by Meetings and Exhibitions Hong Kong (MEHK), a division of the Hong Kong Tourism Board.

The five-day familiarisation trip (March 13-18) saw agents from Mainland China, India, Indonesia and South Korea participate in a business exchange with local suppliers, a scavenger hunt at Old Town Central, and an experience on board World Dream, the first-ever cruise ship christened in Hong Kong at Kai Tak Cruise Terminal. The trip concluded with a dramatic awards ceremony at Ocean Park Hong Kong.

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Hong Kong Tourism Board general manager, MICE and Cruise Division, Kenneth Wong, said:

“On top of the strong momentum in 2016, last year, Hong Kong saw 1.9 per cent growth in overnight MICE arrivals, performance of the Meeting and Incentive (M&I) segment was particularly strong, with a double-digit 14.1 per cent growth contributed by long haul, short haul and Mainland China markets; and South Korea even saw a staggering 50.6% growth in M&I arrivals.

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“Agency partners contributed tremendously and we would like to express our greatest appreciation through an excitement-filled ceremony and itinerary, as well as to showcase Hong Kong is a rewarding experience itself.”

In 2018 Wong said MEHK is also targeting Thailand as a potential growth market for meeting and incentive business. “To further tap market potential in the Southeast Asia region, we have identified Thailand as a strategic M&I market and will be adding [Thailand] into the 2018/19 programme,” he said.