Carlson Wagonlit Travel’s meeting and events division, CWT Meetings & Events, has appointed Sam Lay as senior director for Asia Pacific. He will report to Cindy Fisher, senior vice president and global head, CWT Meetings & Events.
Based in Singapore, Lay will lead a team of meetings and events specialists across key markets and will be responsible for expanding business in this high-growth region.
“Asia Pacific is the fastest growing region globally for CWT Meetings & Events, and I’m excited to have Sam join our team,” said Fisher. “Aligning corporate travel and M&E programs to better consolidate spend with suppliers is becoming a key priority for organisations here. Sam’s extensive knowledge and experience, combined with CWT’s investment in the latest data and digital solutions, will help our clients optimise their M&E spend while delivering best possible attendee experience.”
Professionally accredited as a Certified Meeting Professional (CMP), Lay brings more than 17 years of experience in the M&E industry, having worked at organisations across the value chain including the Singapore Tourism Board, MSD and Suntec International. At Suntec International, he led the planning and development for several new convention projects in Asia. Prior to joining CWT Meetings & Events, he served as the senior director for Greater China at BCD Meetings & Events.