The world’s largest hotel company, Marriott International, this week announced it will introduce one set of unified benefits across Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
Under the new programme, members will be able to earn or redeem points among 29 participating global brands comprising 6,500 hotels in 127 countries and territories.
From August, members will be able to combine their separate Marriott Rewards, The Ritz-Carlton Rewards and SPG accounts into a single account spanning the entire loyalty portfolio. The Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) names will continue to live on under the new set of unified benefits until a new programme name is introduced in 2019.
A single points currency will also be introduced. All SPG, Marriott Rewards and The Ritz-Carlton Rewards members will earn ten points for every dollar spent at all brands except Residence Inn, TownePlace Suites and Element, which will be five points per every dollar spent.
“We listened to the travel aspirations of our members and set our sights on unlocking the full potential of our loyalty programmes,” said David Flueck, senior vice president of Global Loyalty, Marriott International.
“We are excited to announce that this August, our members can enjoy one set of benefits across our extraordinary portfolio of hotels from iconic full and select service, to extended stay, to unique boutiques and luxury brands,” he added.
Marriott’s Moments experiential platform is also expanding, with more than 110,000 experiences on offer in 1,000 destinations, and the launch of Moments Live, a new musical and culinary event series powered by the group’s partnership with Universal Music Group (UMG) and LITV Entertainment Group.
“There are no more important customers than our loyalty members,” said Karin Timpone, global marketing officer, Marriott International. “With good news for our members, we decided to announce the new benefits now and launch them as quickly as possible, so members could take full advantage. At the same time, we will continue to introduce more exclusive member experiences throughout the year on our Moments platforms.”
In the coming months, Marriott will provide members with information on how and when in they can begin combining their loyalty accounts.