Global event agency, Uniplan, has rebranded with a new service offering that focuses on brand experience amid growing competition.
“The industry has been transforming with increasingly notifiable demands in digital and content creation,” says Uniplan CEO, Christian Zimmermann. “In addition, the appearance of multi-discipline agencies fighting for their share of the market is turning the industry into a very volatile field run by fierce competition. Uniplan has sensed this transformation globally and made the bold move to reinvent itself to answer the needs of its clients and address the market evolution.”
The agency has initiated its transformation with the addition of experts from ATL and digital spaces, creating a number of brand experiences with brands such as UBS, Volvo and Hang Lung Properties.
“Uniplan is increasingly developing into a creative business partner to its clients. We want to create concrete value for our clients using tailored solutions. Consolidating our positioning and overhauling the identity allow us to more clearly signal this development and our ambition externally,” says Zimmermann. “Working with our clients, our aim is to transform their brands into a whole new experience for their audiences.”
The agency’s new claim – “All for that moment” – is said to express the core of its daily work: creating unique, unforgettable moments with the best talents in the world. This will include a balancing act between “Imagining” (the creative process from Strategy to Design) and “Making” (project management and implementation).
Along with a shift in business strategy, Uniplan has also developed a new corporate design. Chief strategy officer, Sarah Zimmermann, who was involved in the Uniplan relaunch, explains: “The goal was to develop a corporate identity that gives us the freedom to express the diversity of our agency group as well as the personality of our offices and individuals.”