Lauren Arena has joined the team as managing editor and will lead the brand’s content strategy following a recent refresh and new-look magazine.
Based in Singapore, Arena will lead the overall editorial direction of Biz Events Asia following its recent relaunch, which includes a quarterly print magazine and weekly e-newsletters.
Arena is a highly qualified journalist and editor with more than five years’ experience reporting on the business events industry across the Asia-Pacific region.
“I’m so thrilled to join El Kwang and the team at Biz Events Asia at what is truly an exciting time for the brand and for the industry in Asia Pacific,” she says.
“To reflect the evolving nature of meetings, conferences and incentive travel, the new Biz Events Asia will provide a news channel and knowledge-sharing platform for thought leaders in the business events industry. Our refreshed content strategy aims to educate and inspire business leaders with event case studies and in-depth reports that not only reflect a changing industry, but also examine and analyse professional standards across the APAC region to ensure the industry continues to thrive and gains the respect it deserves.”
Prior to joining Biz Events Asia, Arena was digital editor at CEI Asia, and before relocating to Singapore she worked with micenet Australia as assistant editor.
Biz Events Asia is now published by Untangled, a content marketing, consulting and custom media agency.
You can get in touch with Lauren here: firstname.lastname@example.org