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VIDEO: Women in events with IMEX CEO Carina Bauer

IMEX CEO Carina Bauer talks gender equality and the power of women in events following the inaugural She Means Business conference at IMEX Frankfurt…

This year’s installation of IMEX Frankfurt focused on legacy, with several initiatives put in place that explored what ‘legacy’ actually means for the business events industry. Beyond environmental and economic impact, this year’s event zeroed-in on social change – and the hot topic of gender equality – with the launch of the She Means Business conference.

The half-day event invited men and women across the industry to share their leadership stories, talk about the benefits of an inclusive workplace, and opportunities to empower women in leadership and create a lasting legacy.

Here, we speak to IMEX CEO, Carina Bauer, about the event and the powerful role of women in the business events industry.