China Updates

Uniplan Beijing appoints new general manager

Gordon Wang will oversee exhibitions, events and client service, with a focus on the automotive sector.

Uniplan has appointed Gordon Wang as general manager of its Beijing operation. With an aim to strengthen Uniplan’s business development in Greater China, Wang will oversee exhibitions, events and client service with a focus on key account and project management. He will report to Geraldine Chew, managing director of Uniplan Beijing.

“I am excited to welcome Gordon to Uniplan Beijing, as we are generating business momentum and seeing solid growth. Gordon brings unique insights of China’s automotive industry, as well as a wealth of experience in developing strategic, multi-channel campaigns to our team,” Chew said.

Wang joins Uniplan Beijing with 16 years of IMC experience, including advertising, PR, event and digital marketing. Previously, he was deputy general manager at BlueFocus Communication Group where he spearheaded business development, client strategy, and creative development for the automotive unit. His extensive experience and deep knowledge of the automotive sector is set to bolster the agency’s capabilities. Wang has worked alongside brands such as Mercedes-Benz, Audi, Lenovo and Alibaba.

Chew added: “With his support, I have the utmost confidence for providing best-in-class innovative solutions for our clients. Through our collaboration, we look forward to meeting the fast-evolving needs of China’s dynamic business environment today.”