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VIDEO: Harness creative thinking to tackle event fatigue

Martin Enault, CEO Asia Pacific at C2 International, wants event professionals to embrace human-centric design to deliver immersive, solutions-driven meetings.

We sat down with Enault in C2’s signature SkyLab during IMEX Frankfurt to discuss how playful meeting methodologies help people connect, and why event planners need to be bold, take risks and relinquish control.

B-roll footage provided by C2 Montreal