New brand to unify business as the Encore group expands across the Asia-Pacific region.
Staging Connections has announced a rebrand to align with its wider Encore Event Technologies group, which provides in-house technology and production services to business events globally.
Earlier this year, Encore announced the rebranding of ETG Staging Connections in China to the Encore brand.
Encore Event Technologies is owned by global brand experience company, Freeman.
Tony Chamberlain, APAC managing director of the Encore Event Technologies group, believes the rebrand will provide a distinct advantage for clients. “As we expand throughout the Asia-Pacific region, a single brand will reflect the mutual values of both businesses and will enable us to truly function as one of the largest AV and event production networks within the industry. What won’t change is the quality of service our clients receive or the talented team that deliver our clients’ events.”
Encore Event Technologies has reported significant growth in Asia with in-house AV services in Singapore, South Korea, Thailand and the Philippines. The group also has locations throughout the U.S. and Mexico.
Ken Sanders, president of Freeman Audio Visual, says the re-brand will “provide a single global resource” for clients and boost the agency’s brand experience capabilities. “We are very excited about the opportunities in the Asia-Pacific region — it represents the fastest-growing market in our industry and creates unmatched opportunities for our customers to build their brands through live events on a global stage.”
According to Encore, the rebranding will not affect day-to-day operations.
“We have worked with the Staging Connections team for many years and are delighted to be able to bring their industry and technical expertise, talented staff, and customer-first philosophy fully into the Encore Event Technologies brand,” Sanders says.