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PCMA launches crisis comms guide for event planners

Three-phased action plan focuses on rebuilding brand reputation post-crisis.

Based on a 15 point toolkit, the guide will prove an essential aide for those involved in planning events, while focusing on the impact that poor communications can have on a crisis or a stressful situation. The crisis communications guide will be distributed to PCMA’s extensive network of contacts throughout North America, Asia and EMEA.

The critical role that upholding a brand or company’s reputation plays when things go wrong is intrinsically linked with a hard-working communications plan. Today’s 24-hour news cycle means that opportunities for the wrong messages to leak out are ever-present, making communications planning an essential part of every event organiser’s role.

The guide recommends actions grouped in three phases: pre-crisis or day-to-day business strategic planning, during a crisis – who handles it and how, and post-crisis – responsibilities, resources and recovery. It stresses the importance of asking ‘what if…?’ across the business, making sure that plans are made adequately. The guide also addresses the importance of re-building a reputation post-crisis.

Sherrif Karamat, President and CEO, PCMA said: “We all need to think about ‘Resilience and Reputation’ – the core of what any business needs to have – and how we can build these to counter any threat. What happens at our events has a lasting effect on our brands. This guide helps prepare event organisers to ensure a positive and long-lasting brand reputation.”

The full guide can be downloaded from the PCMA website at pcma.org/crisis.