City bureau and convention centre recognised for wide-ranging community impact at 2018 Australian Business Awards.
The Melbourne Convention Bureau (MCB) has been recognised for its ‘Community Contribution’, while the Melbourne Convention and Exhibition Centre (MCEC) was named ‘Employer of Choice’ for the second year running at the 2018 Australian Business Awards, held on August 3, 2018.
The annual awards recognise organisations that demonstrate effective business initiatives and develop innovative products and services – and also proved the impact of the business events industry.
MCB’s role in securing business events for Victoria was recognised as having a significant impact for the state and its citizens, generating outcomes with long-term benefit.
Using the example of the 20th International AIDS Conference (AIDS 2014), MCB highlighted how to conference provided a platform for people working in the field of HIV, those living with HIV, and policy makers, to come together to present new scientific knowledge on the global response to HIV.
The conversations at AIDS 2014 led to policy and legislative change and increased community awareness nationally, which had a positive impact on persons impacted by HIV.
MCB chief executive officer, Karen Bolinger, says: “Business events are one of Victoria’s most buoyant future industries and this is driven by the impact they create immediately and into the future.
“MCB brings together the support of the entire state when we bid for conferences. These events have far-reaching and wide-ranging effect, driving economic prosperity, profiling Victoria as a place to do business and study, showcasing the state’s sector strengths, creating trade and investment opportunities, showcasing policy leadership and bringing world leaders to our shore for best practice knowledge exchange.
“Business events are often regarded as the quiet achiever for the state, so it’s a real coup to receive this accolade in recognising our impact.”
Meanwhile, MCEC’s director of people, culture and business improvement, Helen Fairclough, says being named an ’employer of choice’ will help the centre continue to attract the very best talent.
As winners of the Australian awards, MCEC and MCB will be entered into the international chapter of the programme at the World Business Awards later this year.