Convention bureaus increase participation to reach out to incentive planners.
Exhibitors have significantly increased their space this year, such as the Thailand Convention & Exhibition Bureau (60 per cent), Pattaya MICE City (50 per cent), Worldwide Cruise Associates (50 per cent), Tourism Promotion Board Philippines (33 percent), Fukuoka Convention & Visitors Bureau (33 per cent), and India Tourism (12 per cent), welcoming an even bigger participations across the board.
Japan’s largest representation at IT&CMA to-date will include six Global MICE Cities: Fukuoka, Hiroshima, Kobe, Nagasaki, Osaka, and Sapporo. JTB Corporation’s Asia- Pacific arm will also exhibit alongside the significant Japan cluster to showcase their extensive destination management capabilities for business events and travel management.
On Thailand’s larger representation, president, Thailand Convention & Exhibition Bureau (TCEB), Chiruit Isarangkun Na Ayuthaya, says: “IT&CMA is a vital part of our business events calendar in leading meaningful growth for the Thai MICE industry and local economies. Our continued commitment to nurturing this demand will bring in even more uniquely Thai organisations with our substantial expansion.”
The Seoul Tourism Organization (STO), on the other hand, looks to boost their business event competitiveness with renewed focus on Asia-Pacific since formally becoming a government-funded foundation. It will debut an independent pavilion this year to promote their well-known support initiatives.
Keen to tap on Asia-Pacific interests, Dominique Oi, MICE Manager South East Asia, Switzerland Convention & Incentive Bureau, shared his excitement to leverage IT&CMA to reach out to incentive planners and buyers: “We want to showcase Switzerland as an incentive destination for the premium market and reveal our hidden incentive gems. Our new MICE Planner, created specifically for meeting planners, has been optimised to deliver the best experience to our Asia-Pacific clientele.”
Other new and returning destinations and corporates on board include Chiangmai, Indonesia, Jeju, Korea, Lanna, Macao, Malaysia, NYC & Company, Taiwan, as well as Bangkok Marriott Marquis Queen’s Park, Centara, Desaru Coast, EventsAir, Krung Kavee Golf Course & Country Club, Marshall Cavendish, Princess Cruises, Radisson Hotel Group, Resorts World Sentosa, Royal Caribbean, Royal Cliff Hotels Group, Sampran Riverside, Shenzhen Ucloudlink Tech, Slickbooth Cambodia and Thai Airways.
IT&CMA and CTW Asia-Pacific 2018 expects more than 3,000 delegates in attendance, including more than 800 exhibitors from some 300 exhibiting companies and 450 hosted buyers over the course of three days. Delegates can also look forward to an intensive education programme and hosted social functions by partners and sponsors.