STB inks landmark three-year deal to host a series of ’50 Best’ events in the Lion City.
The Singapore Tourism Board and William Reed Business Media (WRBM), owner of the acclaimed ’50 Best’ brand, this week announced that the 2019 awards and events programme will take place in Singapore.
The announcement marks a new era for The World’s 50 Best Restaurants, with Singapore being the first city in Asia to host the world’s most important annual gourmet gathering, after hugely successful editions in Bilbao this year, Melbourne in 2017 and New York in 2016.
The World’s 50 Best Bars awards will arrive in 2021, making Singapore the first city, apart from its original home of London, to be confirmed as host of the Bar awards.
The much-anticipated awards ceremony, often referred to as the ‘Oscars of the culinary world’, is preceded by a full programme of associated events and activities for consumers and renowned names in the restaurant world. Visitors and locals will be able to attend a series of events including #50BestTalks, to partake in discussions on topical issues around food, as well as to attend masterclasses and dinners by some of the world’s greatest chefs.
The city will continue to welcome Asia’s 50 Best Bars in 2019 and 2020, following the inaugural edition held earlier in 2018. Top international industry speakers will also descend on Singapore for a standalone special edition of the #50BestTalks thought-leadership event in 2020.
This partnership marks the first time WRBM is inking a multi-year agreement with a national tourism organisation and is expected to spur industry and capability growth, and drive global awareness of Singapore’s dining and cocktail scene.
Main image (left to right): Ranita Sundramoorthy, Director Retail & Dining of the Singapore Tourism Board; Tim Brooke-Webb, Managing Director of The World’s 50 Best Restaurants; Melissa Ow, Acting Chief Executive of the Singapore Tourism Board; Hélène Pietrini, Director of The World’s 50 Best Restaurants; and William Drew, Group Editor of The World’s 50 Best Restaurants.