Tourism Australia’s biennial incentive showcase heads to Western Australia for the first time.
Tourism Australia today announced that its signature incentive showcase event, Dreamtime, will be held in Perth, Western Australia for the first time.
“Dreamtime is Australia’s largest business events showcase and taking the event to Perth is an exciting development for the city,” says Tourism Australia managing director, John O’Sullivan. “With new hotel infrastructure developments, new international non-stop flights from London and a growing incentive offering, Perth is continuing to raise its profile internationally.”
The Dreamtime programme invites qualified buyers from key markets (Greater China, Singapore, Malaysia, Indonesia, India, New Zealand, USA and the United Kingdom) to take part in a destination showcase, meet with local operators and experience Australia’s incentive offerings first-hand.
City of Perth chair commissioner, Eric Lumsden, says: “The opportunity to host an event of this nature is a major coup for Perth. An unprecedented rate of change and expansion has recently transformed Perth and being selected to host Dreamtime 2019 reinforces Perth’s positioning as a global player.”
O’Sullivan says Dreamtime has a strong track record in driving real business outcomes for the Australian business events industry.
“We know there’s nothing like experiencing Australia first-hand to drive business, and Dreamtime has proven this time and again, providing outstanding value to the Australian business events industry.
“The Dreamtime 2017 event [which took place in Brisbane] has generated more than 105 business leads to date, worth more than AU$100 million (US$71 million), with a media reach of over 207 million people across the globe helping to encourage more business event to Australia.”
Dreamtime 2019 will be held on 2-3 December in Perth, with international buyers and media then continuing on educational visits to other Australian destinations.