BI Worldwide (BIW) Asia Pacific has announced the appointment of Pooja Lal as general manager of the agency’s Australia and New Zealand operations.
Formerly the head of strategic initiatives and director of new business development for BI Worldwide India, Lal (pictured) says she is “absolutely thrilled” to lead the team in Australia.
“We will work together to amplify value to our clients and leverage our extensive knowledge on human behaviour to drive increased engagement and loyalty for our client brands through both our performance improvement services and event management expertise,” she says. “There is immense opportunity in Australia and New Zealand and we are here to make an impact and increase our market share.”
David Litteken, senior vice president – Asia Pacific for BI Worldwide, noted the solid position of the Melbourne-based ANZ operation and the cohesion and momentum that is being developed with Sydney-based Veritas Events, which BIW took majority ownership of three years ago.