Asia Pacific

AccorHotels acquires 50% stake in sbe Entertainment Group

The acquisition comes a week after the group opened its 1,000th hotel in Asia Pacific.

AccorHotels this week announced it has acquired a 50 per cent stake in luxury lifestyle operator, sbe Entertainment Group (sbe). The acquisition comes a week after the group debuted its Pullman brand in Japan with the opening of Pullman Tokyo Tamachi – which also marks the 1,000th property in Accorhotels’ ever-expanding APAC portfolio.

Through this partnership with sbe, AccorHotels will pursue its strategy to expand its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America.

AccorHotels chairman and CEO, Sébastien Bazin, says: “I am very proud of this unique partnership. It combines the best of both groups by offering all our guests lifestyle concepts in the luxury segment. With sbe’s brand portfolio, AccorHotels is also taking a significant step forward in its group’s expansion in key gateway cities in the US.”

sbe’s hotel, restaurant and entertainment brands include SLS, Delano, Mondrian, Hyde, The Originals, Umami Burger, Cleo, and Nightingale. The group will continue to be led by its founder and CEO Sam Nazarian, while retaining its global headquarters in New York.

Sam Nazarian says the partnership will help to boost sbe’s expanding portfolio. “The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment segment of the 360 lifestyle experience, including over 50 global venues in the pipeline,” he says.

sbe hotels, culinary and entertainment venues will be distributed on the AccorHotels platform and will be part of the AccorHotels loyalty programme.

sbe’s pipeline includes projects in major gateway cities such as Atlanta, Chicago, Washington D.C., Dubai, Rio de Janeiro, Mexico City, Cancun, Tokyo and Los Cabos. Upcoming openings include Delano Dubai at the Palm and Hyde Beach House in Hollywood Florida.