Pacific World has identified a number of destinations that events planners need to keep on their radar.
Sharing insights at IMEX America, Pacific World’s global managing director, Selina Sinclair, said: “Over the past two years, interest in new destinations and unique experiences has increased significantly. This trend in the leisure travel realm is also impacting the incentives and meetings sector.”
She added: “We’re closely following government investments in infrastructure and development in order to provide our industry partners with the insights and updates necessary to anticipate which emerging locations will be ready for business events and global incentive travel in the next five to 10 years.”
As off-the-beaten-path destinations gain in popularity, the MICE industry benefits from improved infrastructure and connectivity as well as from the redistribution of the demand.
Pacific World’s top five emerging destinations are:
Regarded as one of the most exclusive travel destinations in the world, Bhutan – also known as the Land of Happiness – is nestled in the heart of the Great Himalayas. Committed to sustainable and equitable socio-economic developments, the country recently received the Earth Award, which recognises destinations working toward responsible and sustainable tourism development.
From natural hot springs in the oldest desert in the world, to awe-inspiring wildlife scenes, petrified forests, dunes, rock formations and ancient rock engravings, Namibia’s diverse landscape provides a rich offering for incentives. Hotels and lodges in Namibia are meeting international standards and its capital, Windhoek, offers top quality accommodation and venues for meetings, incentives, conferences and events.
Greater Bay Area, South China
The Greater Bay or Pearl River Delta Metropolitan Region (PRD) is one of the most densely urbanised regions in the world. Spread along the Southern coast of China and comprising Guangzhou, Hong Kong, Macau and Shenzhen, the region is experiencing incomparable growth thanks to a number of major infrastructure develop projects.
The city of Bordeaux, one of the world’s most renowned wine centres, is nestled near the Atlantic Coast in the southwestern quadrant of France, home to some of the world’s greatest vineyards.
“The city was completely transformed over an intense 15-year refurbishment plan that has revealed its rich personality,” said Laure Le Pendeven, senior account manager, Pacific World France. “Recent developments and the gastronomy/oenology are great incentives to visit Bordeaux. We have seen an increase in the interest for the destination, which is just two hours from Paris.”
The destination has been revitalised with the recent construction of multiple high-end hotels and the completion of the Bodrum International Airport Terminal. An enigmatic seaside town, Bodrum’s glittering marina, boutique hotels, cool cafés, and white-plastered backstreets make it ideal for incentive rewards.
Other destinations to watch include Sumba, Indonesia; Gangneung, South Korea; Phu Quoc, Vietnam; and Apulia in Italy.