IBTM World ramps up buyer presence

Hosted Buyer recruitment hots up as the show announces new exhibition director.

This year’s edition of IBTM World will see an increase in first-time Hosted Buyers (up five per cent to 48 per cent) as well as Hosted Buyers from North America (up five per cent) and Asia (up two per cent).

Buyers representing 72 countries have been confirmed, with delegates from globally renowned businesses such as SONY, Samsung Electronics, Química Montpellier, SC Johnson and Grant Thornton, PricewaterhouseCoopers (PwC), Metlife, Netflix, Provident Global Capital Group, Tech Data Corporation, The Wall Street Journal, Procter & Gamble (P&G) and State Oil Company of Azerbaijan.

Commenting on the benefits of attending IBTM World as a Hosted Buyer, Geetha Arekal, Head of procurement for Mobility Services, Siemens Ltd., says: “IBTM World is an unmissable event in the industry calendar. We’ve been so impressed with the high standards met every year by the team, which puts us in a position to make great connections and business opportunities.”

New exhibitors confirmed for this year include:

  • Greater Boston Convention & Visitors Bureau
  • Tourism Promotions Board Philippines
  • Macau Trade and Investment Institute
  • Rosewood Hong Kong, Plus DMC
  • Regal Hotels International
  • San Francisco Travel Association
  • SIXT GmbH & Co, Global Passenger Network
  • Barbados Tourism Marketing Inc
  • Beijing Municipal Commission of Tourism
  • Development Hong Kong Tourism
  • Alternative Athens
  • Tourism New Zealand

As trade show organiser, Reed Travel Exhibitions, gears up for its biggest event of the year, a new exhibition director for IBTM World has been appointed. David Thompson brings 14 years of experience in the industry producing award-winning events for the likes of Haymarket Exhibitions, BBC, Informa, Daily Mail Group and Clarion Events.

Thompson brings with him an international perspective having organised exhibitions and conferences across Europe, the Middle East and the U.S. In his previous role at Clarion, he ran a portfolio of security events that played host to over 15,000 attendees from more than 100 countries each year.

IBTM World 2018 takes place from 27 – 29 November at Fira Gran Via in Barcelona. This year’s event will welcome around 3,000 exhibiting companies from over 150 countries, over 3,500 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. In 2017, over 74,000 pre-scheduled meetings between exhibitors and buyers were arranged over the three days.