Venture Far ceases operations

Australian travel wholesaler and DMC goes into liquidation after close to 40 years of operation.

South-Australian-based travel agent and DMC, Venture Far, has gone into liquidation  after 39 years of operation.

In a statement sent to clients this week, the company said: “the costs and challenges of being a boutique wholesaler, operating in a highly price driven, low margin industry have proven to be too large to overcome”.

The company, which underwent a major rebrand in 2017, also cited the changing travel landscape as a reason behind the liquidation. “While we saw improvements from these changes, it has proven not to be enough,” the statement said.

The liquidators have maintained some reservations staff to assist with queries, however the sales, marketing and product divisions have immediately ceased operation.