China News Updates

BI Worldwide names Greater China GM

BI Worldwide Asia Pacific has announced a key appointment for its China business with RJ Steiner taking the helm as general manager.

Steiner has an extensive background managing global agency teams focused on servicing complex, cross-functional business solutions.

David Litteken, senior vice president for Asia Pacific, says: “RJ has been working inside China for a number of years and brings his experience of operating business units both in China and the United States. This is critically valuable for us to grow this dynamic, ever-changing market.”

Commenting in his new appointment, Steiner says: “I am extremely excited to lead BI Worldwide’s Greater China team. Our balanced offering across workforce engagement, channel loyalty and event management uniquely positions us in this market.”

He adds: “Greater China is one of the most exciting and fastest growing regions in our industry, and we look forward to continuing to expand our local services and support to drive business results for our clients.”

BI Worldwide operates its Greater China business from its Shanghai offices.