Facial recognition gains traction at events

IBTM Tech Watch Awards recognise pioneering facial recognition software.

IBTM World announced Zenus and Fielddrive as joint winners of its prestigious Tech Watch Award, while Kubify was named as ‘People’s Choice’ during the three-day event taking place this week at Fira Barcelona.

A panel of industry experts judged Zenus and Fielddrive (pictured) as the overall IBTM World Tech Watch Award winners from a shortlist of nine finalists, for their pioneering and impactful work in bringing facial recognition software to the events industry.

Corbin Ball, chair of the IBTM World Tech Watch Award, says: “Zenus and Fielddrive are among the first companies to bring this technology to events. Zenus is the creator of the software, and Fielddrive has been a significant implementor of the product by exploring and measuring the onsite best cases for use.”

Zenus offers high-end security facial recognition for event registrations, enabling a fast and easy check-in, while Fielddrive provides on-site technology services for conferences, tradeshows and events.

Danny Stevens, founder and CEO of Fielddrive says he is proud to be leading the way in event tech.

“Our efforts with Zenus on full integration of facial recognition technology, together with Fielddrive’s kiosks, full colour badge-printing and global deployment, has set a new standard in the meetings industry,” he says.

The very first Tech Watch ‘People’s Choice’ award went to Kubify, an interactive e-poster system that offers a simple and creative way to improve the standard poster session. Attendees use an app to search posters by subject/keyword, interact with the poster, post comments, ask questions and  vote for the best poster.

IBTM portfolio director, Shane Hannam, congratulated the winners and reaffirmed the show’s commitment to event technology. “The IBTM World Tech Watch Award is an essential accolade in our dedication to showcasing the latest technology and innovations. It’s what our customers want to see and is a core reason they attend IBTM World,” he says.