New focus on local creative industry will support emerging artistic talent and connect with festivals such as VIVID and Sydney Festival.
The International Convention Centre Sydney (ICC Sydney) announced overnight at IBTM World the introduction of a new Creative Industries stream to its Legacy Program, to showcase Australia’s home-grown talent on the global stage and support the next generation of creative leaders.
This additional focus will bolster ICC Sydney’s existing programme, providing clients and their delegates with the opportunity to collaborate with the local creative economy, through a range of stimulating arts and cultural encounters.
The programme will actively work to cultivate a lasting legacy by fostering support for Sydney’s cultural institutions and colleges, engaging new talent for event performances from the Talent Development Project, and connecting with festivals such as VIVID and Sydney Festival.
From a design perspective, ICC Sydney has partnered with Dinosaur Designs, maker of bold and instantly recognisable Australian homewares, to create bespoke gifts and handmade award trophies for clients.
The Creative Industries stream has been curated to complement the Legacy Program’s four core streams – Innovators & Entrepreneurs, Generation Next, First Australians and Sustainable Events and to drive long-term social, economic and environment outcomes.
ICC Sydney CEO, Geoff Donaghy says he is proud of the programme’s progress to date.
“We are delighted with the reception of our Legacy Program over the past 12 months including strong traction with professional conference organisers and association groups in particular. Just some of the highlights include significant uptake of authentic ‘Welcome to Country’ ceremonies, Darling Harbour precinct tours with respected Aboriginal elder Aunty Margret, and the depth of student and startup engagement at Sibos.”
Donaghy says the venue is now turning its focus to the region’s growing creative economy.
“Our team is looking forward to formalising our connections to deliver tangible commercial outcomes for the creative industries while reinforcing Sydney’s reputation as a vibrant and diverse city and ensuring authentic, entertaining experiences for our clients and their patrons.”