Asia Pacific Updates

Sanjay Seth to lead BCD M&E Asia Pacific

Seth steps into managing director position as Lisa Hopkins begins new VP role.

BCD Meetings & Events (BCD M&E) has named Sanjay Seth as its new APAC managing director, effective 1 January, 2019.

Currently director, Singapore and APAC regional accounts, Seth will replace Lisa Hopkins as she moves into a new role as VP, APAC industry relations and global network next month.

“Over the past eight months, Sanjay has successfully led Singapore and regional accounts for Asia Pacific, focused on increasing country profitability as well as retaining, expanding and developing accounts,” Hopkins says.

“Having been with BCD M&E for the last 17 months, Sanjay’s passion for building a customer-centric approach with a focus on quality service and bottom-line contributions as well as cultivating our culture within the region aligns perfectly with our global strategy.”

Working closely with Hopkins, Seth has already begun planning his growth strategy for the region, focusing on developing local teams and expanding client services.

Prior to BCD M&E, Seth founded Truth Serum 317 in 2015 and helped clients, like Abbott Diabetes Care, with design thinking and business transformation. Prior to that, he was managing partner for SQUAKE in Singapore where his team delivered strategy and creative development for clients like Bacardi Martini, Diageo, Chrysler South East Asia and Standard Chartered.

“Lisa has led Asia Pacific since our expansion there in 2011,” says global president, Scott Graf. “She has successfully built and grown the region into what it is today in addition to creating a world-class team poised to take us into the future. There is an extremely strong foundation in the region, and I am excited to see where Sanjay’s leadership takes BCDM&E next.”