Hong Kong

Auditoire appoints Hong Kong GM

Former head of Luminous Hong Kong, Xavier Daurian, joins fast-growing agency.

In his new role as general manager of Auditoire Hong Kong, Xavier Daurian will oversee the development for the agency’s Hong Kong office and will work closely with Asia managing director, Antoine Gouin, who is based in Shanghai.

Daurian has worked and lived in Asia for the past 18 years. He started his events career in Beijing, then moved to Shanghai and successively to Hong Kong, where he led international agencies such as Havas Sports and Entertainment & Havas Events in China and Luminous in Hong Kong.

“It is with great honour and pride that I join Auditoire Hong Kong. Auditoire has grown at a very fast pace in Asia and especially in the Greater China Region. Auditoire Hong Kong aims to support this growth delivering outstanding and impeccable services to brands looking for a Hong Kong-based partner with both local and regional capabilities.”

 “With Xavier’s great talent and wealth of experience and knowledge of the industry, I am sure that our Hong Kong office will see fantastic developments in the years to come,e” Gouin says.

 He adds: “The presence and international development of Auditoire in Asia-Pacific is quickly intensifying. We now have offices in Shanghai, Hong Kong, and Singapore. In order to provide the best services, the steady expansion of Auditoire in key strategic locations will allow us to fulfil the current and future needs of our clients as well as our own.”