Singapore

INVNT cements Asia position

Global brand agency opens in Singapore following several high-profile events in the region.

INVNT has expanded its APAC operations into Singapore, after its regional debut in Sydney in 2017.

The move comes as the agency secures global contracts with a number of both new and existing clients. In the last 12 months, INVNT has achieved a 70 per cent client retention rating and worked with 23 new clients worldwide.

“The global demand for live events is continually on the rise, with more and more organisations elevating “live” as a core part of their marketing, sales and public relations strategies. At INVNT we believe in the power of live brand storytelling, as it enables our clients to create deeper, more meaningful relationships with their target audiences,” Scott Cullather, CEO, INVNT, said.

Laura Roberts, managing director, INVNT APAC, who is heading up the Singapore office, said: “Our successful delivery of flagship events such as Xerocon Brisbane, TEDxSydney and the award-winning Atlantis Sanya grand opening event in China have put INVNT firmly on the map here in the APAC market.

“This has seen the agency establish new partnerships with a number of renowned brands, many of whom now look to us to conceptualize, manage and produce their events not only in Australia, but throughout APAC and beyond.”

Cullather explains it therefore made perfect sense for INVNT to open its latest office in Singapore – home to the APAC headquarters of many of its clients.

“We are committed to continuing to create a global infrastructure for our clients so that our tribe of wicked smart INVNTrs can strategically, creatively and logistically support them to achieve their objectives, wherever in the world they may be.”