Pico Group expands event portfolio

Pico’s MP International agency acquires a significant stake in FUTR Group, which runs a series of innovation summits.

MP International, part of the Pico Group, this week announced the acquisition of a significant stake in FUTR Group (formerly Millennial 20/20), which runs a series of innovation summits in Asia, Europe and the US. FUTR will continue to be led by its co-founders Rupa Ganatra and Simon Berger. 

FUTR Summits highlight future trends in retail, marketing and commerce, where annual gatherings host 3,000 delegates in London, New York and Singapore.

Commenting on the acquisition, Jason Ng, executive director of MP International said: “We see great synergy and potential growth in our partnership with the FUTR Group. Using our combined knowledge and experience with innovation, future trends and insights across multiple industry sectors, platforms and territories, we will further expand the value proposition of FUTR for our clients.” 

“We have seen tremendous organic growth over the last three years and are very pleased to partner with Pico to take it to the next level, especially in regions like Asia where Pico’s presence and reputation is second-to-none. They have extensive experience and a superb track record in supporting growth businesses in our industry,” Rupa Ganatra, co-founder of FUTR Group said.