Gold Coast business events market share on the rise

Gold Coast attracts 44 per cent of all conferences in Queensland.

Queensland’s Gold Coast has claimed a large stake of the state’s business events market as latest figures reveal an upward trend for meetings in the last financial year.

Results of the Queensland Business Events Survey (QBES), compiled by the Queensland Treasury for Tourism Events Queensland, show the Gold Coast attracts 44 per cent of all conferences in Queensland.

Destination Gold Coast CEO, Annaliese Battista, says the results are a clear indication the city delivers a compelling offer for business events.

“The latest data reaffirms the Gold Coast’s business events market share continues to be propelled by a combination of world-class infrastructure, diverse experiences and increased accessibility in the heart of Australia’s holiday playground,” sh says.

“The Gold Coast rates highly in delivering this mix, with the added bonus of stunning beaches and rainforests in one of the most ideal climates in the world.”

The survey also highlights higher average delegate numbers per meeting for those attending Gold Coast conferences.

“The Gold Coast is a city delegates hope their company or association choose for their next meeting, with 14 per cent more delegates on average signing up for a conference in our city,” Battista says.

The Gold Coast already boasts the longest stay by business events delegates in Queensland, accounting for 3.1 days in the region.

“The results reflect the confidence and proactive approach of the city and industry partners to constantly reinvent our tourism and business events offering,” Battista says.