New global experiential campaign is a first for the Pernod Ricard-owned brand.
Irish Whiskey brand, Jameson, has appointed Jack Morton as its global experiential agency of record.
The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential AOR.
The award-winning agency has created a unified global experiential platform, named ‘Three Things’, which local markets will activate. The platform will inform all of Jameson’s experiential work and is designed to support the brand’s continued growth across markets and cement its position as an iconic global spirits brand.
The first Three Things activation took place in Kenya in December, featuring Dreamville Records star Bas in Nairobi. Further activations are planned in Ireland and South Africa this year, and will be progressively rolled out over the next three years.
Jameson experiential marketing manager, Stuart Moffett, says: “With experiential being intrinsic to the success of Jameson’s marketing program, we were looking for an agency that could create an innovative, fun and category-leading global experiential platform.
“But we were also looking for an agency that we could bring into the Jameson Irish Whiskey family – one that appreciates the heritage, love and dedication that goes behind every bottle of Jameson.”
Jack Morton Worldwide’s vice chairman, president international, Julian Pullan, says: “Partnering with Jameson presents us with a hugely exciting opportunity to create truly connected experiences which will elevate the brand, forging a genuine relationship with the people that matter most to it and driving business growth.”