A slew of new hotel brands will provide competitive advantage in emerging markets.
Global hotel chain Wyndham Hotels and Resorts will add at least 20 hotels to its APAC portfolio in 2019, with more strategic growths in the pipeline.
The franchise hotel operator currently has more than 130 hotels in APAC under nine brands, including Wyndham Garden, Wyndham Grand, Ramada, TRYP, Days Inn and Howard Johnson.
In India, the group plans to add 40 properties to its existing portfolio of 35 operational hotels in the next three to five years; bringing its Wyndham, Wyndham Grand, and Hawthorn Suites by Wyndham brands to the country.
In January, Wyndham Hotels reacquired exclusive direct franchising rights for its Days Inn brand in China, boosting its reputation as the international hotel company with the most number of properties (there are more than 1,400 Wyndham properties in its franchised system) in China. The Days Inn portfolio in China will add more than 70 economy, midscale and upscale hotels encompassing more than 12,500 rooms to its inventory.
The hotel operator also introduced its most luxurious brand, Wyndham Grand, to Myanmar at the start of this year. Wyndham Grand Yangon is the group’s second property in Myanmar, following the debut of TRYP by Wyndham Yangon in 2017.
President and managing director for Southeast Asia and Pacific Rim, Joon Aun Ooi, says rising middle-class affluence and increased intra-regional travel driven by low-cost carriers influenced Wyndham Hotels’ strategy to grow its direct-franchising operations in emerging markets.
“We are accelerating the growth of our brands across the region to meet this demand, which will make travel more accessible to all groups of travellers. In the last year, Australia and the Philippines welcomed the Wyndham Garden brand, while Malaysia saw a new Days Hotel and Suites by Wyndham,” Joon says.
Since joining Wyndham in 2013, Joon has successfully introduced four new brands to the market and played a pivotal role in growing the combined franchise and management portfolio to more than 1,400 hotels.
Last year, the Ramada brand debuted in Brisbane, following the rebrand of the former Windsor Hotel Brisbane.
Other openings include the 88-room Ramada Encore by Wyndham Christchurch in New Zealand and the 644-room Ramada Meridin Johor Bahru in Malaysia, a landmark development with two towers equipped with extensive business and leisure facilities that include a retail complex.
Main image: Wyndham Garden Hanoi