Nine-day roadshow is the cornerstone of the venue’s business development strategy.
The executive team at ICC Sydney is about to embark on its second annual CEO Asia Roadshow series, showcasing the venue to key decision makers across Asia.
Building on the success of the venue’s inaugural tour in 2018, ICC Sydney will return for a nine-day roadshow, visiting Tokyo, Shanghai, Guangzhou and Singapore.
ICC Sydney CEO, Geoff Donaghy, says the series is the cornerstone of the venue’s strategy to open up business pathways and attract more conferences, exhibitions and meetings to Australian shores.
“Over the course of our first tour, we received resoundingly positive feedback, with clear evidence that our objective to push Sydney to the forefront of decision makers’ minds in Asia is working. We are delighted to report a continuous increase in Asia-based clients who are bringing their events out of the region to Sydney for the very first time”.
To date, ICC Sydney has delivered more than 30 events for Asia-based clients across sectors including professional services, technology, science, health and education. Highlights include the Amway China Leadership Seminar, BabyCare Growth China, Prudential Hong Kong Nu Skin and SAP FKOM.
Donaghy says ICC Sydney has an exemplary track record of delivering positive event outcomes and memorable experiences for clients and delegates.
“Our success can be directly attributed to our talented 1700-person team who have staged a staggering 1,500+ events since opening and achieved a phenomenal 97% client satisfaction rate.
“As we enter our third year of operation, we look forward to connecting with existing clients in Asia over the coming weeks while developing new relationships to reinforce global confidence in Sydney.”