Australia Updates

AACB rebrands conference for greater inclusivity

New vision comes to life for Association of Australian Convention Bureaux.

The Association of Australian Convention Bureaux (AACB) has rebranded its annual conference to Destination Business Events, along with a new vision to embrace a ‘whole-of-industry’ approach.

Celebrating its 30th year, this year’s conference will explore the theme: Customer Experience: Laneways to Success and will provide a platform for major industry players in Australia to work towards greater collaboration, and collective advocacy.

AACB CEO, Andrew Hiebl says: “The AACB annual conference offers a unique opportunity for competitors in our industry to network, share ideas, discuss trends and issues and work collaboratively in order to grow the overall business events market in and for Australia.

“Through the success of recent conferences, we look to further grow and enhance this event as one for all industry partners with an interest in attracting business events through bidding and business development activities.”

Set to take place at the Melbourne Convention and Exhibition Centre on 18-20 September, the event will feature inspirational speakers, dynamic case studies and interactive workshops.

Registrations open on Monday 18 March 2019.