Hong Kong Updates

Jack Morton strengthens Greater China creative team

Jeremy To and Lucille Essey step into new roles.

Global brand experience agency, Jack Morton has promoted Lucille Essey to the newly created role of executive creative director, Greater China, while Jeremy To is made creative director in Hong Kong.

Based in Hong Kong, Essey will oversee creative operations for the agency across Greater China, with offices in Beijing, Hong Kong and Shanghai. She will focus on enhancing the creative output across the region and will spearhead regional creative collaboration.

Prior to the promotion, Essey was executive creative director and show director for the Hong Kong office for two years. During this time, she successfully led the team in creating some of the agency’s largest events in the region, working with global brands including Google, BMW, Porsche, Cartier and Magnum.

Tapping into her rich theatrical background, Essey has also led the team to create some of China’s most engaging launch events, introducing techniques such as immersive theatre. Essey currently represents Greater China in the global creative council at Jack Morton.

To, meanwhile, has been with Jack Morton for more than five years and was previously senior associate creative director. He has worked with leading brands such as Google, Nespresso, OnePlus and Marriott International and has led a number of key projects in Hong Kong.

Natalie Ackerman, EVP of Greater China at Jack Morton says: “Lucille and Jeremy are a tremendous force behind our creative work and their passion, enthusiasm and drive are truly an inspiration to the team. 2019 is set to be an big year for us and with Lucille’s talent and energy at the helm, I’m excited that our clients will benefit from our strengthened Greater China creative team.”