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Seoul CVB increases support for event planners


New PLUS SEOUL incentives to boost business event experiences in the South Korean capital.

The Seoul Convention Bureau has officially rolled out its 2019 ‘PLUS SEOUL’ incentive programme for planners of international meetings and incentives.

In an effort to boost business events in the South Korean capital, the bureau has increased financial support for international conferences to KRW250,000,000 (US$221,000), and up to KRW200,000,000 for corporate/incentive groups (previously KRW100,000,000).

A series of new customised experiences for MICE events have also been created. These include customised cookies with corporate logos, storytelling performances, bus wrapping, photo mosaic walls, K-beauty booths, and video services to capture participants’ experiences in Seoul.

For international congresses with more than 1,000 participants, PLUS SEOUL helps to cover development costs for event apps and VR experiences.

In addition to core benefit offerings, such as welcome messages at Incheon International Airport, large conventions can qualify for other customised experiences: unique venue benefits, Seoul MICE Cards, special tour programmes to explore the city, and the popular Seoul experience booths on-site at events, where attendees can try on Korean traditional clothing and get travel recommendations during conference breaks. 

Jihyun Kim, director of the MICE planning team at the Seoul Convention Bureau, says: “We designed PLUS SEOUL with one main question in mind: ‘What can Seoul add to business events?’ Whether it be intellectual exchange, company loyalty, or just fun, we want to give meetings an extra boost.”   

With a strong commitment to make Seoul a top MICE city, the Seoul Metropolitan Government has shown significant interest in securing business events. Robust city support, creative offerings from the Seoul Convention Bureau and benefits from the Seoul MICE Alliance (which consists of more than 300 city-approved local partners) continue to position the city as an appealing destination for international business events.

Kim added: “We are expecting to add more benefits from the Seoul MICE Alliance throughout the year and increase the value of holding business events in Seoul.”