Global

Freeman appoints new president

Consumer brand veteran Phil Molyneux to champion innovation and drive change within global brand experience agency.

Global brand experience agency, Freeman, this week announced Phil Molyneux as its new president. Molyneux is a technology engineer with experience driving major consumer brands like SONY and Dyson. Molyneux succeeds Bob Priest-Heck who is now Freeman CEO.

“Phil’s ability to leverage partnerships for compound growth, his understanding of businesses outside of the event marketing space, and his innate ability to attract and retain the most competitive talent in the industries he represents bring the depth and perspective needed to be a vital president — and Freeman is excited to have him on the team,” Priest-Heck said.

Commenting on his new appointment, Molyneux said: “As I’ve travelled around and participated in some of our biggest events, I see incredible potential both for our clients, as they engage with their customers through live brand experiences, as well as for our people, as they continue to put the customer at the centre of all that they do and innovate this exciting live medium.”

Molyneux is a trained engineer in computer technology, spawning innovative thinking in the event and experiential marketing space. His strategic brand expertise coupled with 30+ years of experience working with major consumer brands is set to drive change with in the company. Internally, Molyneux had already constructed and delivered multiple transformational programmes for Freeman.

Priest-Heck added: “Our customers — small, mid-size and large — want to grow their business. We are adding new, proven talent from across all industries to help us adopt best practices and organise better around the services and products they need to grow.”