Korea Updates

Allianz Indonesia descends on Seoul

Insurance giant is the first to leverage ‘PLUS SEOUL’ benefits to boost incentive experience.

More than 1,000 top achievers from Allianz Life Indonesia visited the Korean capital last month (24 March to 31 March) as the first half of a 2,000-member incentive programme. The second wave of delegates is due this month (24 April to 01 May).

The insurance group toured Seoul’s major attractions, including Gyeongbokgung Palace, National Folk Museum of Korea, and Dongdaemun Design Plaza; and held a gala dinner at AW Convention Center.

The Allianz Life Indonesia incentive trip was the first run of the revamped PLUS SEOUL programme for corporate meetings and incentives launched last month.

Jihyun Kim, director of the Seoul Convention Bureau’s MICE Planning Team, says: “We were especially excited to see the Allianz banners on tour buses around the city. They grabbed the attention of local passersby, giving extra brand exposure for the company. I’m very happy to see the programme come to fruition and contribute to Allianz Life Indonesia’s experience in Seoul.”

The group certainly dug deep into the local culture and food, sampling samgyetang (chicken ginseng soup) and wearing hanbok (Korean traditional clothing). These cultural experiences were provided by the PLUS SEOUL programme.

As well as corporate branding around the city, the Seoul Convention Bureau also provided participants with welcome kits, which included traditional Korean lucky pouches with metal chopsticks.

“This was a very special Seoul welcoming for our achievers,” Ginawata Djuandi, Allianz Life Indonesia’s chief agency officer, says: “Seoul is a one-stop city for touring that has a unique culture, special traditional food, and great shopping.”

In the second quarter of 2019, Seoul will also host incentive groups from Indonesia, Thailand, Malaysia, Philippines, and Japan.