Jack Morton appoints chief creative officer

Shelley Elkins will also chair Jack Morton’s Creative Council of senior leaders from across the world.

Jack Morton has named Shelley Elkins its chief creative officer. Elkins has been promoted to the role from senior vice president, executive creative director and now joins the agency’s executive leadership team.

Based in Chicago, Elkins will be responsible for steering the agency’s creative vision globally, and will chair Jack Morton’s Creative Council of senior creative leaders from across the world.

Under her direction, the agency has garnered several high-profile industry awards for clients such as COVERGIRL, Charmin and M&M’s. Elkins has also been instrumental in securing key new business wins including MillerCoors, which recently named Jack Morton lead agency for experiential, sports, music and entertainment marketing. In addition, Elkins was Jack Morton’s signatory of the open letter that defined the Time’s Up Advertising movement.

“Shelley is an exceptional and inspiring storyteller. Her proven track record for creating extraordinary brand experiences coupled with her infectious energy and passion made her a natural fit for the role,” Josh McCall, Jack Morton chairman & CEO, says. “The impact she has made on our business is well recognised and we’re looking forward to her pushing the limits of our creative output.”

Elkins previously served as a vice president and creative director at Digitas in Chicago and San Francisco working on a variety of global brands across the retail, automotive, CPG, health care, and home appliance industries.