Ahead of its Frankfurt show, IMEX urges industry to make ‘thinking green’ the first thought, not the last.
IMEX Group is inviting exhibitors at this year’s IMEX Frankfurt (21 -23 May) to make a Sustainable Exhibiting Pledge, in an effort to encourage best practice on sustainability.
“Our approach to sustainability is to lead by example, to encourage others to aim higher and to shine a spotlight on key industry campaigns,” IMEX Group CEO, Carina Bauer, says.
“This year I’m inviting exhibitors to make a sustainable exhibiting pledge, to implement three simple green initiatives to help reduce their environmental impact at the show.”
A list of ideas on how to achieve this can be found in the IMEX in Frankfurt 2019 Sustainable Exhibiting Guide.
In January the IMEX Group highlighted its commitment by making sustainability the third ‘pillar’ of this year’s IMEX Talking Point ‘Imagination’.
Bauer explains: “We’re asking everyone in the global meetings industry to imagine a new beginning: to ask what if we all really committed to cutting down waste?
“We’ve continued to improve our own sustainability performance at both of our shows each year and we’re proud to say that our Frankfurt show is now 100 per cent hydro-powered. Thanks to our waste donation programme, plus the responsible recycling systems at Messe Frankfurt, we now send zero waste to landfill. This is virtually unheard of in the exhibition business.”
At this year’s Frankfurt show, sustainability will feature prominently throughout the educational programme, and the first-ever Sustainability Policy Round table, will take place at the InterContinental Frankfurt on 21 May.
In partnership with the Events Industry Council (EIC), IMEX will salute an organisation making a significant commitment to reducing its environmental impact by announcing the winner of the IMEX-EIC Innovation in Sustainability Award at the IMEX Gala Dinner.
Bauer adds: “At both shows we continue to work closely with our partners including Meet Green, EIC, The Venetian®| The Palazzo® and the Sands Expo®, Messe Frankfurt and GES. We are wholeheartedly committed to providing education, inspiration and leadership on sustainability issues. The business events industry still has a long way to go before thinking green is the first thought, not the last.”