Sands China reveals design of new integrated resort alongside global brand ambassador David Beckham.
Las Vegas Sands and Sands China executives and global brand ambassador, David Beckham, this week officially announced plans to open The Londoner Macao, a British-themed reimagining of the company’s existing Sands Cotai Central Cotai Strip integrated resort.
The US2.2 billion project will transform the facade of the Cotai Strip with an exterior facade modelled on the Palace of Westminster and Houses of Parliament, complete with a 96-metre Big Ben.
Set to open progressively over 2020 and 2021, the project will also see the Holiday Inn rebranded to The Londoner Hotel, which will feature 594 suites, including two floors of bespoke David Beckham Suites, designed in conjunction with the superstar.
Las Vegas Sands president and COO, Robert Goldstein, said the group “could not be more excited” about the development.
“Sands has invested heavily here because we believe wholeheartedly that Macao’s complete arrival as one of the world’s greatest tourism and business destinations is just on the horizon,” he said.
“The Venetian and The Parisian have each become “must-see” destinations on the Cotai Strip and we have every confidence that The Londoner will be every bit their equal. The power of these three iconic integrated resorts working in tandem will create a combination of leisure and business tourism amenities unrivalled in Asia and Europe and on par with the success of Las Vegas.”
Beckham, a London native, insists the project will offer guests an “authentic” taste of his hometown and represents his first foray into design.
“To be able to work so closely with the Sands team to bring the elements of London that I love to the city of Macao is a wonderful opportunity. Interior design is a real passion for me so to be involved in the design process and help shape this project is another important step in our long-standing partnership with Sands Resorts Macao,” he said.
The Londoner Macao will become the central artery linking the new The Londoner Hotel with existing properties Conrad Macao, Cotai Central, Sheraton Grand Macao Hotel, Cotai Central and The St. Regis Macao, Cotai Central.
Interiors will feature black and gold accents, and British-themed Streetmosphere shows such as the famous Changing of the Guards. New entertainment concepts will feature virtual reality experiences, while the dining scene will include a British-style gastropub by Gordon Ramsay and a new Thai restaurant – The Mews. In addition, there will be 200 stores at Shoppes at The Londoner (previously Shoppes at Cotai Central), 34,300 sqm of meeting and convention space, three spas and four health clubs.
When fully completed, the integrated resort will also offer a new 6,000-seat arena to host live entertainment, sporting events and conferences.
Sands China president, Wilfred Wong, said: “The launch marks yet another milestone in the company’s efforts to support Macao’s development as a world centre of tourism and leisure and it also shows that Sands is fully committed to supporting Macao’s vision as a leader in the Guangdong-Hong Kong-Macao Greater Bay Area.”