Inaugural three-day event will be co-located with ITB Asia.
Messe Berlin (Singapore) has announced plans to host the inaugural MICE Show Asia 2019 in the Lion City. The three-day trade show will take place from 16 to 18 October, under ITB Asia’s umbrella of events.
“The MICE sector in APAC continues to thrive, with the region expected to witness the highest growth rate in the next five years,” Katrina Leung, managing director of Messe Berlin (Singapore), said.
“After successfully organising ITB Asia for 12 years, we noticed the fast-growing demand for the MICE and corporate travel segments. MICE Show Asia 2019 seeks to capture this growing demand and I am confident participants will gain the highest value at this show.”
Messe Berlin is working with trade partners such as the United Networks of International Corporate Event Organizers (UNICEO) and Professional Convention Management Association (PCMA) to build conference content and bring buyers on board.
The show is expected to feature a range of speakers from brands including American Express Meetings & Events, EventXtra, succevo, K.I.T. Group GmbH and Cvent.
Expert speakers will share market insights and case studies, along with 2020 forecasts for the global meetings and events industry.