When more than 6,000 Chinese delegates flew to Queenstown for the Amway China 2018 Leadership Seminar in April last year, it marked the single largest piece of incentive business in New Zealand’s history.
It also attracted the attention of the global business events industry – especially event planners in Asia.
At this year’s CINZ MEETINGS trade show in Auckland, we sat down with CINZ chief executive, Sue Sullivan; Tourism New Zealand’s commercial director, René de Monchy; and Air New Zealand’s chief revenue officer, Cam Wallace, who discussed increased accessibility and new infrastructure developments set to boost the country’s business events industry.
“New Zealand is punching above its weight as a conference destination, winning more conference business than ever before,” says de Monchy. “We’re outperforming much larger, more easily accessible destinations due to our reputation for manaakitanga (hospitality) and hosting.”
Over the past five years, the business events industry has delivered half a billion dollars to New Zealand.
de Monchy adds: “International business events are a crucial part of our economy, helping our communities and knowledge grow. ”