In the last seven years, the convention centre has more than doubled its revenue.
In a year of milestones, Melbourne Convention and Exhibition Centre (MCEC) is celebrating its 10th anniversary in 2019, along with one year since opening its new expansion.
MCEC chief executive, Peter King says the expansion has been a great addition to the venue, increasing MCEC’s economic impact.
“In the 2018/19 year, we have contributed more than AU$1.10 billion in economic impact to the state of Victoria,” he says. “In the last seven years we’ve more than doubled our revenue and we are on track to exceed $100 million next year.”
Since the official opening in July 2018, MCEC’s expansion has hosted 247 events including a diverse range of meetings, conferences and exhibitions.
The Melbourne Convention Centre was officially opened on 5 June 2009, by former Victorian premier, John Brumby, who now presides as chairman of the Melbourne Convention and Exhibition Trust.
“Since opening in 2009, the Melbourne Convention Centre has become an iconic Melbourne events destination hosting over 7,000 events and welcoming millions of visitors through its doors,” Brumby says.
“The growing success of MCEC is testament to the strong partnerships we have across the Victorian Government and our precinct partners, Plenary Group.”
Plenary Group chairman, John O’Rourke, congratulated MCEC on the milestone, highlighting the whole-of-precinct approach taken while planning the original project.
“We knew the long-term success of MCEC, for Melburnians and visitors alike, would turn on the sort of precinct created around it.
“Our masterplan envisioned the complete transformation of an industrial site into the active tourism and events destination it is today, which was borne out of the $1 billion private sector investment in a hotel and retail commercial development.”
He adds: “The outstanding success of the precinct is evidenced by a further $150 million private sector investment in the recent expansion project, including the construction of a second hotel.”