Innovative event format continues to attract buyers, but exhibitor numbers drop.
Get Global, the show dedicated to Australia’s outbound business events market, took place at ICC Sydney on 26 July, with more than 340 registered buyers and 120 exhibitors.
Additions such as the Saxton Speakers Showcase — which included fitness powerhouse, Michelle Bridges, and Four Pillars gin founder, Matt Jones — helped to attract the crowd early on, and buyers applauded the show’s casual format.
Unlike other industry trade shows, Get Global does not run a hosted buyer programme (meaning buyers visiting from interstate must pay their way) and does not include a pre-arranged appointment schedule.
First-time attendee, Rosie Buckley, business development manager at Conference Resources, says: “I liked the casual feel of the show. You could meet with whomever you pleased.”
Similarly, John Kovacevic, sales director at Motivforce says: “I enjoyed the layout and the fact buyers weren’t speed dating, which meant the conversations weren’t limited by time.”
However, while buyer numbers increased slightly (approx. eight per cent increase on 2018), exhibitor numbers fell. This year’s event, the third instalment of Get Global, attracted 20 fewer exhibitors than 2018.
Nevertheless, co-founders, Gary Bender and Donna Kessler, say they are pleased with the show’s continual evolution and are thankful for the support they’ve received from the industry.
“We are in constant discussions with our exhibitors and buyers and are always going to tweak our format to stay current and relevant to our dynamic industry,” Kessler says.
Watch our Get Global 2019 video (above) for feedback from exhibitors, and extended comments from Gary and Donna.