Q&A with IBTM China

Event manager, Nicole Ci, says the show’s continual evolution reflects the changing needs of the industry.

In the lead-up to this year’s instalment of IBTM China, set to take place in Beijing from 28-29 August, we ask Nicole Ci what attendees can expect.

How has the show evolved? 

Over the last 14 years IBTM China has gone from strength to strength, reflecting the robust rate of growth seen in the region’s MICE industry. Over 8,000 pre-planned meetings are expected to take place this year (up 20% compared to last year) between over 350 exhibitors and 335 hosted buyers.

The number of exhibitors set to attend this year is up 40% compared to 2018 and the number of confirmed Hosted Buyers for the event is up 18% compared to 2018.

As the region matures, education and knowledge sharing has become increasingly important, and ensuring we continue to deliver an inspiring and targeted Knowledge Programme is a big focus for us. We’re pleased to announce this year’s packed programme of high-calibre speakers drawn from a diverse range of backgrounds, with topics specifically tailored to the Chinese meetings and events industry.

What’s new this year?

This year we have a raft of new initiatives designed to increase opportunities for connection and learning among delegates. These include a brand-new Technology Zone – an interactive, educational experience and showcase area for technology and event design.

As part of this zone there will also be guided event tech tours tailored towards the needs of Hosted Buyers to help them plan and execute outstanding events and establish strong business modules.

Nicole Ci

Also new this year is the Business Travel Digital Innovation Summit. An in-depth exploration of how technological innovation is changing the face of travel management, the summit will bring together around 100 leaders, cost control experts, travel managers, financial directors and purchasing managers to exchange views on business travel compliance, the digital transformation of business travel, best practice, cost control, and future trends and changes in business travel.

We’re also introducing a Happy Hour to day one of the event. This is in addition to over 30 new product and destination presentations taking place at the event as well as a packed Knowledge Programme.

Following news of the launch of IBTM Asia Pacific in 2020, how is IBTM China expected to change?

Moving forward, our IBTM China event will focus on the China market, delivering a platform for education and innovation, business meetings and networking between buyers and exhibitors.

Our IBTM Asia Pacific event will focus on Asia Pacific, delivering Hosted Buyers in the region to meet, network and do business with exhibitors from across the Asia Pacific region. And, as is the case with all our events, there will always be some international element to both shows.