Asia Pacific Updates

JTB and Cvent announce strategic partnership

New event management solutions rolled out across APAC as part of the alliance.

JTB Asia Pacific, the regional headquarters for one of the largest travel companies in the world, has joined forces with Cvent in an effort to provide “a complete event management solution” to clients in the Asia Pacific region (excluding China, Japan and Korea).

JTB Asia Pacific president and CEO, Toru Ikuta, says: “We look forward to our collaboration with Cvent to power events for organisations of all sizes, be it MNCs or SMEs, throughout the region to streamline workflows and increase efficiency.”

Under the partnership, which is exclusive until end 2020, JTB will extend three management solutions to the market: event management, MICE agency and lead agency. Event management is the straightforward use of Cvent’s event management technology to deliver events for clients.

The next tier, MICE agency, is management of the entire suite of Cvent technology offerings, including the venue sourcing platform, Cvent Supplier Network.

As a lead agency, JTB will develop, implement and manage a bespoke SMM programme for clients utilising Cvent’s solutions.

Sales and marketing for MICE agency and lead agency will be spearheaded by Mizuho Hara, manager for events & promotions business and Cvent strategic partnership, based in Singapore. “In order to have a realistic approach to penetrating the market throughout the region, the sales initiative will be rolled out in three phases,” she explains.

“The first phase, which will commence in 2019, includes Hong Kong, Indonesia, Singapore and Thailand. In Q1 of 2020, we will activate sales in Australia, Malaysia, New Zealand, Philippines and Vietnam, after which phase three will be launched for the remaining countries.

“We’re excited to bring our solution to the market so we can work with organisations of all sizes to bring meetings management in the region to the next level,” Hara says.

This new partnership follows the successful collaboration between JTB India and Cvent, which began in 2014. Cvent’s VP of marketing, Sandeep Nagpal, says he is “thrilled” to expand the partnership to Asia Pacific.

“This partnership brings our industry-leading efforts together to elevate the MICE industry in the region. At Cvent, we believe in transforming meetings and events, and JTB’s regional reach and local expertise will help us introduce our market-leading platform to new customers,” he says.