BCD M&E appoints China director

Helen Chiou to lead the team and expand product offering in China.

BCD Meetings & Events (BCD M&E) has named Helen Chiou as its leader for China.

Based in Shanghai, Chiou will serve as China’s country director and will be responsible for continuing to provide best-in-class service to customers, growing the BCD M&E brand and expanding its product offering.

She joins BCD M&E with extensive industry experience — previously working as general manager at Uniplan and Pico.

At Pico, Chiou was first based in Shanghai then tasked to lead Pico’s Kazakhstan operations for two years. She then joined Uniplan in Guangzhou before relocating back to Shanghai. 


“Helen’s experience in managing people and businesses in China as well as her background in the events industry is a perfect fit for BCD M&E,” says Asia Pacific managing director, Sanjay Seth.

“I am confident she has the ability to nurture, grow and develop our people and the business in China while building on our reputation as a well-respected event agency in the market,” he says.