More than 20 graduates emerge from first dedicated training programme for industry professionals in Malaysia.
Business Events Sarawak (BESarawak) recently concluded its inaugural TriBE: INNOVATION Masterclass, the first dedicated training programme for industry professionals in Malaysia.
A class of 22 industry partners graduated from the programme, marking a key milestone in BESarawak’s drive to lift standards of professional development in the industry.
Deputy chairman of BESarawak, Datuk Abang Haji Abdul Karim Bin Tun Abang Haji Openg, says: “To make Sarawak a competitive destination for business events, we must have a strong and well-educated supplier base.”
The programme delivers training on topics such as future trends and sustainability so participants are up-to-date with the needs of the global business events industry.
The masterclass has been awarded the highest Continuous Education Unit (CEU) points in Malaysia (44 points), enabling graduates to immediately sit for the Certified Meeting Professional (CMP) certification.
“The CMP credential is recognised globally as the badge of excellence in the events industry and the participants are a step closer to attaining this,” says Tun Abang Haji Openg.
The masterclass is part of BESarawak’s bigger plan to drive social and economic impact in the community and create legacies through its close involvement in business events. Under this plan, four key areas of focus are advancing the field, community benefits, economic outcomes and public policy.
The organisation is also providing early exposure of the business events industry to youths through initiatives such as the MICE Destination Marketing Contest (MDMC) 2019 – Sarawak Edition.
Three universities, namely Curtin University of Technology, University College Technology Sarawak (UCTS) and Universiti Malaysia Sarawak (UNIMAS), advanced to the finals with their business events proposal, bid presentation and booth presentation. The winner — Team Sarawak Legatum from UCTS — will fly to Taiwan and compete in a Taiwan External Trade Development Council competition.
BESarawak’s head of industry development, Dylan Redas Noel, says: “We want to spark an interest among students so that they can be acquainted with business events and develop a career in this industry.”
Both the graduation ceremony of the TriBE: INNOVATION Masterclass participants and the contest finals were held during the first TriBE: INNOVATION Day, which took place at Pullman Hotel, Kuching, Sarawak, recently.
“By running the finale concurrently with the graduation day, we hope that the participating students understand that a career in this industry is sturdy and bears many potential pathways to grow,” Noel says.