See how organisers created an immersive ‘Learning Journey’ to engage delegates and inspire change across SEA.
In an effort to help SMEs in Asia remain competitive in the global marketplace and prepare for Industry 4.0, Industrial Transformation Asia Pacific took place in Singapore last month (22-24 October).
We walked the exhibition floor to discover an immersive event design and an personalised ‘Learning Journey’ that allowed delegates to tailor their experience according to their knowledge of Industry 4.0 and their stage of development.
Here, we sit down with SingEx Exhibitions executive director (industrial and urban solutions), James Boey, to discuss how he designed such a large-scale show, and what it takes to motivate industry players in emerging markets to embrace change.
The Learning Journey featured a series of pit stops that Boey likened to rides at Disneyland — where every ‘stop’ offered new learning opportunities. This included a Collaboration Lab that featured co-creation and demo areas to test-bed new solutions, and a Robotics Experimental Zone with interactive exhibits, workshops and live demos.
Over the course of the two-day show, more than 60 Sandbox Sessions provided practical learning based on industry-specific challenges, while more than 100 guided tours of the expo hall covered 12 industries. Island-wide technical tours to leading R&D centres also featured as part of the programme.
Organised by SingEx Exhibitions and international partner, Deutsche Messe, Industrial Transformation Asia Pacific debuted in Singapore in 2018 and won the ‘Best Exhibition Organiser’ Award at last year’s Singapore Tourism Awards.