SACEOS’ flagship SMF platform to be folded into inaugural IBTM Asia Pacific event.
In an effort to boost its upcoming IBTM APAC event, IBTM has signed an agreement with SACEOS to fold its flagship Singapore MICE Forum (SMF) into the event programme.
This combined approach will see SMF2020 take place at the Sands Expo & Convention Centre on Monday 6 April, followed by IBTM Asia Pacific on 7 and 8 April 2020.
This ‘SMF x IBTM APAC’ initiative comes off the back of a recent agreement between Singapore Tourism Board and IBTM Asia Pacific, signed this week at IBTM World in Barcelona.
With the support of both the Singapore Tourism Board and SACEOS, Reed Travel Exhibitions divisional director, Nick Pilbeam, says IBTM Asia Pacific is poised to become the leading trade event for the MICE Industry in the region.
“We know from our extensive research prior to launching IBTM Asia Pacific, that there’s a real appetite for education in the Asia Pacific region and we’re delighted that we’re going to be delivering on that through our partnership with SACEOS,” Pilbeam said.
“SMF 2020 will provide an inspiring and educational kick-off to our inaugural event and I’m looking forward to announcing more details in due course.”
Aloysius Arlando, SACEOS President, added: “Through this partnership with Reed Exhibitions, we can pool our strengths together with a longer term goal for SMF and IBTM Asia Pacific to lead and define the MICE industry in this region.”
The inaugural IBTM Asia Pacific will bring together international, regional and local meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking.