Destinations Global News

ICCA and UNWTO unite to develop meetings industry in emerging destinations

New masterclass series rolled out in UNWTO member states.

A new partnership between the International Congress and Convention Association (ICCA) and the United Nations World Tourism Organization (UNWTO) has been established to develop industry knowledge in emerging destinations.

Their combined efforts have resulted in a series of meetings industry masterclasses, which have been rolled out for tourism stakeholders in UNWTO member states.

Utilising UNWTO’s training platform, UNWTO Academy, to deliver ICCA’s global experience of the meetings industry, the knowledge transfer initiative is focused on developing skills and expertise of new meeting destinations as well as creating a network of contacts among industry players.

UNWTO Secretary-General Zurab Pololikashvili believes that more destinations are aware of the meetings industry and its potential as a source of sustainable development, knowledge exchange and economic growth.

“This Masterclass on the Meetings Industry represents an excellent opportunity for any destination interested in harnessing the potential of this promising segment, and UNWTO is very pleased to be collaborating with ICCA, a valuable Affiliate Member, on its development.”

ICCA CEO, Senthil Gopinath, added: “Through these Masterclasses, not only will new destinations be able to carve a foothold for themselves in the rapidly evolving and lucrative meetings market, they will be able to access the resources needed to empower them to drive their development through the knowledge and economic power of business events.”

To date, two masterclasses have been organised — the first in Tashkent, Republic of Uzbekistan, on 10 August, and the second in Nur Sultan, Kazakhstan, on 9 October, as part of the 8th UNWTO Global Summit on Urban Tourism.

More than 200 people, comprising government representatives, the private sector, national tourism boards and members of academia from around the world took part in these sessions.

A third masterclass will take place in Batumi, Georgia, on 5 December.

Main image: Nur Sultan, Kazakhstan